Introduction
Romania is a promising market in Eastern Europe with a population of approximately 19.4 million people. Interest in natural products is steadily growing here: Romanians are increasingly concerned about their health, appearance, and quality of life. The CPA model with cash on delivery (COD) is actively used and shows excellent results thanks to consumers’ trust in courier payment and the simple ordering process.
The internet is well developed in the country—more than 83% of the population is online, and about 70% use social networks. Facebook, Instagram, TikTok, and YouTube are the main platforms for promoting nutraceuticals. Short videos demonstrating results, reviews, and health tips work particularly well.
The Romanian audience values authenticity and practicality. Creatives featuring real people, natural ingredients, and the promise of tangible results resonate best. Main interests include products for potency, joints, weight loss, skin, and overall well-being.
It is important to consider the mentality: Romanians are focused on the price/quality ratio, prefer localized texts in Romanian, but also respond positively to bilingual creatives (Romanian + English). With competent adaptation and review management, the Romanian market can bring stable and scalable income to webmasters.
Market overview
The average age of Romanian residents is about 42 years old, and the literacy rate is high at 98%. More than 83% of the population uses the Internet, and about 70% are active on social media. This makes the market convenient for arbitrageurs and affiliates working on the CPA model.
The popularity of cash on delivery (COD) remains one of the reasons for high conversion rates: buyers trust courier delivery and prefer to pay in cash after receiving the goods. The average internet speed is about 60 Mbps on fixed lines and 35 Mbps on mobile devices, so launching campaigns with video creatives and landing pages with visual elements is not a problem.
The Romanian audience actively uses Facebook, Instagram, TikTok, and YouTube, and responds well to native advertising formats. The high proportion of mobile traffic makes the market particularly suitable for large-scale launches and optimization for mobile devices.
Cultural characteristics
Romania is a country that combines European values with traditional family values. The majority of the population (around 86%) is Orthodox Christian, which is why Romanians value honesty, stability, and caring for loved ones. The culture is strongly oriented towards family, health, and appearance, which is why nutraceuticals enjoy a high level of trust.
The main buyers are men and women aged 35–60 who are interested in maintaining their health, energy, and attractiveness. People prefer proven brands, read reviews, and trust real stories. Emotional creatives with an emphasis on “personal experience” work better than dry promises, especially if the text includes a vivid review or a “before and after” demonstration of results.
It is important to use simple, friendly language in Romanian, without excessive formality. Advertising with English inserts can be used for young people or city dwellers. At the same time, it is worth avoiding political or religious topics, as well as overly explicit visuals.
Messages related to confidence, well-being, and caring for the family work best. A strong call to action, limited-time discounts, and mention of convenient delivery with payment upon receipt significantly increase trust and conversion.
Product categories
Hypertension
CARDIbion 16 RON РО $20 AR 25%
CARDIbion 0 RON РО $19 AR 25%
Toningem 149 RON РО $28 AR 40%
Joints
Aktibion 16 RON РО $20 AR 25%
Aktibion 0 RON РО $19 AR 25%
Bonengem 149 RON РО $28 AR 36%
Potency
Testolibidium 149 RON РО $28 AR 39%
Erexol 159 RON РО $32 AR 24%+
Cystitis
Uricystin (Caps) 149 RON РО $28 AR 40%
Weight loss
Kaningem 149 RON РО $28 AR 40%
Indiva System 149 RON РО $32 AR 23%+
W-Loss 119 RON РО $27 AR 30%+
Prostatitis
Erexol 159 RON РО $34 AR 26%+
Parasites
Nemanex 159 RON РО $32 AR 23%+
Traffic and marketing
For successful promotion of nutra-offers in Romania, Facebook and Instagram work best—these platforms are leaders in user engagement. Short videos (15–30 seconds) demonstrating the product, reviews, and clear “before and after” results perform very well here. Such creatives inspire trust and engage the audience better than static banners.
TikTok and YouTube Shorts are becoming increasingly popular, especially among audiences under 45. It is recommended to use bright visuals, emotional messaging, and strong CTAs. Romanians like it when ads look “human” — natural scenes, local characters, and lively dialogues work better than staged shots.
Search advertising on Google also generates stable traffic: queries such as “cum să scapi de durerea de spate” (“how to get rid of back pain”) or “remediu pentru potență” (“remedy for potency”) attract a target audience that is already looking for a solution to their problem. (“remedy for potency”) attract a target audience that is already looking for a solution to their problem.
It is important to use Romanian language in creatives, sometimes adding English phrases for modern users. Be sure to indicate the price in lei (RON) and the option of cash on delivery (COD)—this increases trust and conversion.
Since most users access the site from mobile devices, landing pages should be lightweight and load quickly. Convenient order forms, visible CTA buttons, and responsive design are key to high conversion rates in this market.
Market challenges
Although the nutraceuticals market in Romania is promising, it has its own peculiarities.
Economy: Income levels vary between cities and rural areas. In large cities (Bucharest, Cluj-Napoca, Timisoara), buyers are willing to spend more, so it is worth starting campaigns here. For residents of small towns, affordable prices in lei (RON) and the option of cash on delivery (COD) are important.
Traditions and mentality: Romanians value family, health, and personal well-being. When promoting products for men’s health, joints, or personal care, it is better to focus on real stories and practical benefits. In rural areas and among the older generation, traditional values remain strong, so an honest, respectful tone is preferable to emotional marketing techniques.
Culture and sensitivity: Avoid content with sexual undertones, politics, or religion so as not to alienate your audience. Simple, honest stories with real results inspire more trust.
Mobile format: Most Romanians access the internet via smartphones, so creatives should be short, clear, and easy to understand, and landing pages should load quickly and be convenient for mobile viewing.
Logistics
When targeting Nutra offers in Romania, it is important to consider the specifics of delivery and call center operations.
Key cities:
- Bucharest – approximately 1.8 million inhabitants
- Cluj-Napoca – ≈320,000
- Timisoara – ≈300,000
- Iasi – ≈290,000
It is in these cities that the main solvent audience lives, and conversion rates are higher here than in rural areas.
Call centers:
Partner call centers are typically open Monday through Friday, usually from 9:00 a.m. to 9:00 p.m. local time (UTC+2, UTC+3 in summer). It is important to consider the time zone when processing leads in order to confirm orders in a timely manner.
Payment:
The most popular method is cash on delivery (COD). Be sure to list the price in Romanian lei (RON) — this increases trust and encourages purchases.
Content:
Avoid provocative or overly explicit visuals. Romanian audiences appreciate honest product representation, an emphasis on health, practical benefits, and reliability. Creatives that align with local traditions and show real results work best.
Benefits for partners
Romania is one of the most promising markets in Europe for direct Nutra offers. It has a relatively low entry threshold and stable returns, making it attractive to webmasters and arbitrageurs.
High level of digitalization: over 19 million residents, 83% of whom actively use the internet, and 70% use social media. This creates a large and scalable source of traffic for Facebook, Instagram, TikTok, Google, and native networks.
A localized approach works best: adapted creatives in Romanian, vivid visuals, and clear messages significantly increase conversion rates.
In Romania, there is stable demand for health and beauty products: potency drugs, joint care products, weight loss products, and skin care products.
Support from the partner team also plays an important role: ready-made landing pages, proven creatives, and assistance from a manager at the start allow you to launch your campaign faster and start making a profit.
Conclusion
Romania is a promising market with high demand for nutraceuticals. The key is to present your offer correctly: adapted creative content in Romanian, a local approach, and the option of cash on delivery (COD).
We provide everything you need to start earning from day one:
- high payouts for leads
- ready-made landing pages and creatives
- personal support from a manager
Want to earn money on the Romanian market?
Contact a manager or register to get the best offers, team support, and the opportunity to scale up without risk!
Frequently Asked Questions (FAQ)
How much do they pay for Nutra CPA in Romania?
Payments are typically between $15 and $40 per confirmed lead, depending on the product. Thanks to high conversion rates and the COD (cash on delivery) model, income remains stable.
Who should you look to in Romania?
The main audience is men and women aged 35–60 who care about their health, appearance, and family well-being. Use simple Romanian language, show before and after photos, short videos with real stories, and be sure to mention the option of cash on delivery. This increases CTR and trust.
Which payment model works best?
CPA works best in conjunction with COD. People are more likely to make a purchase when they can pay upon delivery, which significantly increases conversion rates.
What language should be used in advertising?
Simple Romanian. You can use English phrases for young people or city dwellers, but it is better to focus mainly on Romanian. Avoid complex and formal wording. Be sure to indicate the price in lei (RON).
How secure is cash on delivery?
Very safe! COD increases trust, reduces purchase abandonment and increases conversion. Combined with good payouts and moderate competition, it is a stable source of income for webmasters and arbitrageurs.