Introduction
Libya is a promising Tier-3 market with a population of approximately 7.3 million people. The nutra niche is developing here, facilitated by the popular cash on delivery (COD) payment model and high internet user activity, with approximately 88% of the population online. Social networks such as Facebook, Instagram, TikTok, and WhatsApp are actively used, making the market convenient for scaling and quickly attracting leads.
Local users appreciate simple, understandable, and friendly creatives in their native Libyan Arabic dialect. Lighthearted and sincere videos and visuals featuring ordinary people, without complex medical terms and official rigor, are effective. Health products generate the most interest: potency drugs, joint care, immunity boosters, and skin care products.
It is important to take cultural and religious characteristics into account: respect for traditions, Islamic norms, and family values. Showing real stories, caring for yourself and your loved ones, as well as creating a sense of urgency through limited offers (“Order today,” “Try now”) helps increase conversions. With proper localization, the Libyan nutraceutical market can generate stable income and scale well.
Market overview
The average age of Libyan residents is around 27.7 years old, and literacy rates are high at approximately 90–91%. Around 88% of the population uses the internet, and around 85% actively maintain accounts on social media platforms, including Facebook, Instagram, TikTok, and WhatsApp.
For publishers, the most convenient model is CPA, which allows them to earn a stable income. The average price per lead is approximately $3–6, depending on the offer and niche. The popularity of cash on delivery (COD) increases user trust and encourages more purchases, especially for health and beauty products.
Internet connectivity in the country is uneven, with possible interruptions due to infrastructure limitations, but most traffic comes from mobile devices. With proper content localization, use of the local Arabic dialect, and adaptation of visuals for the Libyan audience, the market is well suited for large-scale campaigns and lead generation.
Cultural characteristics
Libya is a country with strong traditions and religious values: about 95% of the population is Muslim, mainly Sunni. Family and kinship ties play a key role in people’s lives, so purchasing decisions are often made with the opinions of relatives in mind.
The main buyers of nutraceuticals are men and women aged 25–50 who care about their health and that of their loved ones. For successful advertising, it is important to show real people and real stories: personal testimonials, emotions, and situations from everyday life inspire more trust than dry statistics. For example, phrases such as “it helped my brother” or “my father started to feel better” work better than medical terms.
The language of the content should be simple, colloquial Arabic of the Libyan dialect, without formality. It is worth avoiding sensitive topics such as eroticism, religion, and politics so as not to scare off the audience. Messages about caring for the family, building confidence, health, and personal strength work effectively. Additionally, bonuses such as limited-time discounts, free shipping, and the popular COD model are good for increasing conversions.
Traffic and marketing
For successful promotion in Libya, it is best to focus on Facebook, Instagram, TikTok, and WhatsApp, where people actively view and respond to content. Videos with real stories and testimonials, where locals share their experiences, work particularly well. Such videos inspire trust and usually yield better results than regular banners.
Search advertising on Google is also effective. Queries such as “how to improve potency,” “joint care,” or “health improvement” attract people who are already looking for a solution. Local advertising with real stories and authentic characters provides an additional effect.
When creating creatives, it is important to take local realities into account: use characters who are close to the audience in terms of age and lifestyle, speak in simple colloquial Libyan Arabic, show “before and after” photos, and demonstrate real results. Be sure to indicate the option of cash on delivery (COD) and the price in Libyan dinars.
Since most users access websites from mobile devices, landing pages must load quickly and display well on smartphones. Time constraints, promotions, and limited product availability reinforce the sense of trust and urgency.
Market challenges
Although the market for offal in Libya is promising, it has its own peculiarities.
Economy: Income levels in urban and rural areas vary significantly. Initially, it is better to focus on residents of large cities—Tripoli, Benghazi, and Misrata—as they are willing to spend more. To attract buyers from less developed regions, it is important to emphasize affordable prices in Libyan dinars and the option of cash on delivery (COD).
Traditions: When promoting health or male vitality products, emphasize caring for the family, maintaining energy, and personal strength. In rural areas, traditional values remain particularly important.
Religion and culture: Avoid eroticism, political topics, and anything that might offend cultural or religious sensibilities. Simple, honest stories with real people work best and inspire trust.
Mobile format: Most users access the internet via smartphones, so advertisements should be short, clear, easy to understand, and adapted for mobile devices.
Logistics
When targeting, it is important to consider the specifics of delivery and call center operations.
Key cities:
- Tripoli – approximately 1,165,000 inhabitants
- Benghazi – ≈650,000
- Misurata – ≈450,000
Call centers:
The EzAff affiliate network call centers operate Monday through Friday from 9:00 a.m. to 7:00 p.m., with reduced hours on Saturdays and Sundays. Please note the UTC+2 time zone to ensure prompt lead processing.
Payment:
The most popular method is cash on delivery (COD). Be sure to list prices in Libyan dinars, as this increases trust and boosts sales.
Content:
Avoid erotic, political, and religious provocations—such content often fails moderation. Focus on health, reliability, and honest product representation that is consistent with local traditions and values.
Benefits for partners
Libya is one of the most interesting markets for direct affiliate offers. It has a relatively low entry threshold compared to other countries in the region, and returns can be high with the right localization, making the market attractive to webmasters and advertisers.
Digitalization in the country is at a good level: about 7.3 million people, approximately 88%, actively use the internet, and about 85% have social media accounts. This creates a scalable source of traffic for all advertising channels, especially Facebook, Instagram, TikTok, and WhatsApp.
A local approach works best: creatives adapted to the Libyan dialect of Arabic, simple and understandable messages, and real stories of people significantly increase conversion rates. In Libya, there is year-round demand for health products: potency drugs, joint care, immunity boosters, and skin care products.
Team support is also important: ready-made landing pages, proven creatives, and manager assistance at the start allow you to get to profit faster and minimize mistakes when launching campaigns.
Conclusion
Libya is a promising market with high demand for Nutra products. To achieve success, it is important to use adapted creatives in the Libyan dialect of Arabic, a local approach, and the popular cash on delivery (COD) payment model.
We provide everything you need to start earning money from day one:
- High payouts for leads
- Ready-made landing pages and proven creatives
- Individual support from a manager at the start
Want to earn money in the Libyan market?
Write to your manager or register to get the best offers, help with getting started, and the opportunity to scale without unnecessary risk!
Frequently Asked Questions (FAQ)
How much do they pay for Nutra CPA in Libya?
Payments typically range from $17 to $22 per confirmed lead, depending on the offer and niche. Thanks to the popular cash on delivery (COD) payment model, income remains stable.
Who should we look to in Libya?
The main audience is men and women aged 30–50 who care about their health and that of their loved ones. Use simple colloquial Libyan Arabic, show before and after photos, short videos, and clearly indicate the option to pay on delivery. This increases CTR and trust in the product.
Which payment model works best?
CPA together with COD. People are more willing to buy when they pay upon delivery, which significantly increases conversion rates.
What language should be used in advertising?
Simple, colloquial Libyan Arabic. Avoid complex, formal, and official phrases. Be sure to indicate prices in Libyan dinars (LYD).
How secure is cash on delivery?
Very safe! COD increases trust, reduces purchase abandonment, and increases conversion. Combined with good localization and proven creatives, it is a stable source of profit.