Cholest Off in Jordan: Nutra for Hypertension – How to Target the Older Audience

Cholest Off, a reliable nutra product aimed at men and women over 45 suffering from high blood pressure and cholesterol along with vascular problems, is a good offer for the Jordanian audience who shows a steady increase in interest for heart health supplements. In Jordan, the supplements are in demand especially if they are sold through COD (Cash on Delivery) and are accompanied by simple, localized creatives. 

What is this product?

Cholest Off is a natural supplement designed to:

  • • Lower blood pressure
  • • Normalize cholesterol levels
  • • Support blood vessels and heart function
  • • Reduce headaches, tinnitus, and chronic fatigue

The product comes in the form of a plant-based syrup. It can be taken without a prescription and on a regular basis. It is safe for long-term use.

💊 Main benefits: Completely natural composition, gentle action, no side effects, and no dependency.


Target Audience

Jordan has a population of around 11.4 million people, and one in three individuals over 45 years old faces hypertension. The main user groups are:

  • • Men and women aged 45–70 who already have a diagnosis or symptoms
  • • People suffering from headaches, high blood pressure, and constant fatigue
  • • Those who avoid “chemicals” and are looking for a plant-based alternative
  • • Children buying the product for their parents (aged 25–40)

Triggers of care work well:

  • • “Dad can walk again without blood pressure spikes”
  • • “Mom feels better, headaches are gone”

Offer Economics

  • Price: 49 JOD (~$69)
  • Payout: From $21
  • Approve Rate (AR): 22%+
  • Model: COD (Cash on Delivery)

💡 COD is a key factor for the older audience: no need to pay by card, payment is made upon delivery, reducing barriers.


Why Jordan?

Jordan is a promising Tier-3 GEO with high demand for natural remedies for blood pressure and diabetes. What is especially important:

  • • High level of trust in natural medicine
  • • Developed logistics in Amman, Zarqa, Irbid
  • • Older buyers prefer phone orders
  • • Active users of Facebook, Google, and YouTube

Traffic Sources

Facebook / Instagram

Formats that work: Stories, in-feed videos, carousels
Creatives: “Before/After”, testimonials, videos with results after 14 days
Unique Selling Proposition (USP): “Natural”, “Safe”, “Payment upon delivery”

Headlines:

  • • “Doctors are hiding this…”
  • • “How to lower blood pressure without pills?”

Native Advertising (MGID, AdStyle)

Best for the 50+ age group
Format: Story-articles, e.g. “How I got rid of high blood pressure after 60”
Images: Smiling elderly people, family

Google Search

Search queries: “natural hypertension treatment”, “blood pressure remedy without prescription”
Users are motivated and searching for a solution
Landing page (LP): Trustworthy and simple


What works and what doesn’t

🎯 What works:

  • • Real patient stories
  • • Localized approach (Arabic language, culturally relevant presentation)
  • • Before/After photos with elderly people
  • • Phrases: “Natural”, “Safe”, “Recommended by doctors”

What doesn’t work:

  • • Clickbait: “Blood pressure will disappear in 1 day”
  • • Aggressive buttons: “Buy now!”
  • • Complex medical terminology

Logistics and Support

  • • Packaging is neutral for privacy
  • • Delivery nationwide: 1-3 days
  • • Call center: Arabic and English languages
  • • Calls are processed from 9:00 AM to 7:00 PM (local time)

Offer Advantages


✔️ Steady demand among the 45+ age group
✔️ COD simplifies the purchase process
✔️ High approval rate (from 22%)
✔️ Simple product with no complex terminology
✔️ Ready creatives and landing pages for Jordan


Conclusion

Cholest Off is a strong nutra offer in the hypertension niche, with high profit potential, a clear audience, and good metrics. Thanks to the cash-on-delivery payment model and localized materials, you can launch almost immediately.

📩 Want to test the offer?
Contact an EzAff manager to receive:

  • • Fresh creatives and landing pages
  • • Personalized assistance with the launch
  • • Recommendations for bundles and traffic sources

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