Biofreeze is a cooling gel for relieving pain in joints, muscles, and the back. The main active ingredient is menthol, which quickly reduces pain through its cooling effect. It is not a medicine, but a safe topical remedy that helps people with chronic and acute pain feel better in just a few minutes.
Key benefits:
- Quickly relieves pain and tension
- Helps with arthritis, sprains, back pain
- Suitable for people of all ages
- Not addictive
- Does not contain steroids or chemicals
Form of release – gel or spray, which is easy to apply and quickly absorbed.
Who buys Biofreeze in Lebanon?
The main audience is men and women aged 40 and over who often suffer from joint, back, or knee pain. The product is also actively purchased by young people who play sports or lead an active lifestyle.
Typical buyers are residents of Beirut, Tripoli, Saida, and the suburbs, where income levels are above average and people are more likely to shop online.
Financial picture
Price for the customer: 49 USD
COD works particularly well in Lebanon: older shoppers are more likely to place an order if they can pay after delivery. This directly increases conversion rates and trust in the product.
Why Biofreeze is entering Lebanon
There is growing demand in the country for natural and safe pain relief products. People with chronic joint or back pain often seek alternatives to pharmacy ointments and injections. Biofreeze is ideal for this purpose:
- No prescription required
- Natural composition
- Visible results after the first application
- Convenient and understandable for the 40+ audience
Plus, joint pain is an evergreen topic. It is not a seasonal problem, and there is demand for it all year round.
Target audience
- Age: 40–70 years old
- Gender: men and women
- Main pain: arthritis, osteochondrosis, pain in the knees, back, neck
- Motivation: regain mobility, get rid of pain, without spending money on expensive procedures
📌 Often ordered for parents or spouses
Effective traffic channels
✅ Facebook / Instagram
Formats: short videos, stories, carousels
- Real stories: “My father can walk again without pain”
- Before/after: “Three days of use, and the pain is gone.”
- Product demonstration: application to the joint → relief
✅ Native Ads
Headings:
- “Lebanese physiotherapist shows how to relieve pain without pills”
- “A 60-year-old woman got rid of knee pain with this gel.” Topics: real-life stories, doctor’s advice, blog format
✅ Google Search
Requests:
- “Over-the-counter remedy for joint pain”
- “Arthritis gel in Lebanon”
- “How to relieve back pain quickly”
Search traffic generates high conversion rates, especially if the landing page is well optimized for mobile devices.
What works in creatives and landing pages
Works:
✅ Natural, calm tone-no aggression or promises of “miraculous healing”
✅ Focus on real results and comfort
✅ Phrases such as “cooling effect,” “safe for joints,” “suitable for the elderly”
✅ Mention of “payment upon delivery” – increases trust
Does not work:
❌ Promises to “get rid of pain in one day”
❌ Medical claims (“treats arthritis,” “restores cartilage”)
❌ Fear-based clicks do not pass moderation and cause rejection.
Logistics and support
- Delivery within Lebanon: 2–4 days
- Call center: Arabic language, 9:00 a.m.–7:00 p.m.
- Packaging: unmarked (for confidentiality)
- Support from EzAff: ready-made landing pages, creatives, traffic recommendations
Why it is beneficial to work with Biofreeze
✔️ Evergreen vertical (joint pain – an off-season problem)
✔️ High AR – from %27
✔️ COD increases conversion rates
✔️ A good audience aged 40+ with purchasing power
✔️ Easy to promote in a positive way – without aggressive statements
✔️ EzAff provides ready-made materials and support
Let’s summarize
Biofreeze is a reliable and straightforward offer in the “joints and pain” category that is very popular in Lebanon. High demand, a simple funnel, and trust in natural remedies make it a stable source of profit.
📩 Want to generate traffic?
Contact the manager EzAff and get:
- Ready-made landing pages and creatives
- Recommendations for the audience
- Support at all stages of launch