What is the product?
AHA+BHA, a skincare product based on alpha- and beta-hydroxy acids, gently exfoliates the skin, cleanses pores, and smooths its texture. Thanks to its acidic formula, it fights breakouts, removes dead skin cells, and gives the face a fresh, even tone. The offer targets women aged 25–55 who are looking for professional skincare at home.
Format: The product comes in a liquid or gel form, suitable for regular use. It addresses common skin issues — from dull complexion to clogged pores and blackheads.
Target Audience
This is a classic beauty offer primarily aimed at women:
- • Age: 25–45
- • Geo: Major Turkish cities — Istanbul, Ankara, Izmir
- • Demographic: Active Instagram users interested in self-care and youthful skin
- • Women who prefer to save time and money on salons but still want to look well-groomed
- • Beauty bloggers and young moms (mostly through native content)
- • Men also order it, but mostly as a gift (around 10% of total orders)
💡 The offer performs well on triggers like “natural beauty,” “at-home care,” and “salon results without a cosmetologist.”
Financial Model
- • Customer Price: 599 TL
- • Payout: From 14$
- • Approval Rate (AR): %22+
- • Payment Model: COD (Cash on Delivery)
💡 In the beauty segment, COD works great — it’s more convenient for first-time buyers to pay upon delivery.
Where does the offer perform best?
Turkey is a perfect market for this type of cosmetic product as:
- • Female audience is very active on social media
- • High importance placed on appearance and clear skin
- • Influencer marketing strongly impacts buying decisions
- • Women are open to ordering cosmetics online
Top regions: Istanbul, Ankara, Izmir, Antalya, Bursa — these cities have the most solvent audience and the best conversion rates.
Traffic & Promotion Channels
✅ Instagram / Facebook
Primary platforms. Stories and video content are especially effective:
- • Demonstrating “before/after” results
- • Close-up shots of glowing, smooth skin
- • Unique selling points: “smooth skin in 7 days,” “gentle peeling,” “no need for a cosmetologist”
✅ Native Ads
Testimonial-style content works well: “How I got rid of blackheads in a week”
Example headlines:
- • “The Secret of Istanbul Actresses”
- • “K-Beauty Trend Now in Turkey”
✅ Google Search
Popular queries: “at-home peeling,” “get rid of breakouts,” “acids for skin,” “blackheads”
Creatives & Landing Pages
What works:
- • Clean, minimalist visuals
- • Real, unretouched photos
- • Before/after shots: acne, pores, skin tone
- • Reviews like: “It worked for me — I recommended it to a friend”
- • Emphasis on natural ingredients and no harmful additives
What doesn’t work:
- • Exaggerated promises: “All pimples gone overnight”
- • Medical terms without explanation
- • Unlocalized text (in English, no local context)
Why Turkey?
- • Women care about their looks and are ready to invest
- • COD lowers the barrier for first-time purchases
- • High engagement
- • Trust in expert opinions and real-life examples
- • Growing interest in “clean” and safe cosmetics
💡 Tip: Communicate with the audience in simple Turkish. Focus on visible effects, personal experience, and easy purchasing.
Advantages for Webmasters
✔️ Consistent interest in skincare topics
✔️ Average AR of 22%+ and payout from $14
✔️ Suitable for year-round promotion
✔️ Ideal for Instagram and TikTok
✔️ Ready-made landing pages and creatives from EzAff
✔️ Support in Turkish
Conclusion
AHA+BHA is a strong skincare offer for women in Turkey. With the right visual presentation, honest reviews, and natural formulation, it maintains a 22%+ approval rate. With smart local promotion through social media, it offers stable earnings and solid margins.
📩 Ready to launch traffic?
Contact an EzAff manager or sign up to get:
- • Tested creatives
- • Turkish-language landing pages
- • Updated rates and conditions
- • Help with launching and scaling campaigns